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<title>The Big Serve Blog</title>
<link>http://thebigserve.usta.com/blog/</link>
<description>Blog for The Big Serve, the US Tennis Association's advocacy initiative</description>
<language>en-us</language>
<ttl>15</ttl>
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<title>Welcome to The Big Serve</title>
<description>&lt;p&gt;
Welcome to The Big Serve. We at the &lt;a href=&quot;http://www.usta.com&quot; title=&quot;USTA&quot;&gt;USTA&lt;/a&gt; congratulate you on taking the first step to advocate for tennis in your community. &lt;a href=&quot;http://thebigserve.usta.com/register/&quot;&gt;Register&lt;/a&gt; on this site to receive updates&amp;nbsp;about tennis advocacy&amp;nbsp;or to post comments on our blog.&amp;nbsp; You will find some great &lt;a href=&quot;http://thebigserve.usta.com/addresources/&quot;&gt;resources&lt;/a&gt; on this site&amp;nbsp;that will help you to build tennis facilities and create programming in your area - like handbooks and a &lt;a href=&quot;http://thebigserve.usta.com/successfulprogram/&quot; title=&quot;Advocacy Program&quot;&gt;step by step guide&lt;/a&gt; through the advocacy process.&amp;nbsp; You will also find a link to our &lt;a href=&quot;http://thebigserve.usta.com/actioncenter/facility/&quot; title=&quot;Public Facility Assistance Program&quot;&gt;Public Facility Assistance Program&lt;/a&gt;, which will allow you to tap the resources at the USTA in building new or renovating existing tennis courts.&amp;nbsp;&amp;nbsp; 
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&lt;p&gt;
70% of tennis is played on public courts.&amp;nbsp;&amp;nbsp;For over ten years, the National Recreation and Park Association has partnered with the USTA to bring parks and recreation agencies &lt;a href=&quot;http://www.usta.com/USTA/Global/Get_Involved/Tennis_In_Parks/Information/What_Is_Tennis_In_Parks.aspx&quot; title=&quot;TIP&quot;&gt;Tennis in the Parks&lt;/a&gt;&amp;nbsp;(TIP).&amp;nbsp; &amp;nbsp;TIP is a&amp;nbsp;strategic initiative designed to help&amp;nbsp;improve and expand opportunities for the public to learn and play this lifelong sport.&amp;nbsp; Interested in forming a Community Tennis Association?&amp;nbsp; &lt;a href=&quot;http://www.usta.com/GetInvolved/CTA.aspx&quot; title=&quot;CTA&quot;&gt;Click here&lt;/a&gt; for more information.&amp;nbsp; Finally, please send us &lt;a href=&quot;http://thebigserve.usta.com/sharestory/&quot;&gt;your stories&lt;/a&gt; to support the efforts of The Big Serve. 
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We look forward to your participation and to sharing all of our resources and success. 
&lt;/p&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=21213</link>
<guid>http://thebigserve.usta.com/blog/?storyId=21213</guid>
<pubDate>Wed, 21 Oct 2009 16:21:00 PDT</pubDate> 
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<title>USTA Awards Over $400,000 in Recreational Tennis Grants to 45 Non-Profit Organizations Across the Country</title>
<description>&lt;p&gt;
WHITE PLAINS, N.Y., October 20, 2009 - The USTA announced today that it is awarding over $400,000 in Recreational Tennis Grants to 45 non-profit organizations across the country. &lt;span&gt;&amp;nbsp;&lt;/span&gt;The Recreational Tennis Division has pooled together financial resources to create a new series of grants to be distributed on a bi-annual basis to non-profits that are committed to increasing tennis participation, well-established in their communities, support tennis programming and...&lt;/p&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=30346</link>
<guid>http://thebigserve.usta.com/blog/?storyId=30346</guid>
<pubDate>Tue, 20 Oct 2009 11:45:00 PDT</pubDate> 
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<title>Afterschool Alliance Celebrated "Lights On Afterschool" on October 22, 2009</title>
<description>The 10th annual nationwide celebration of afterschool programs was held on&amp;nbsp;October 22, 2009 in more than 7,500 communities throughout the country.</description> 
<link>http://thebigserve.usta.com/blog/?storyId=29962</link>
<guid>http://thebigserve.usta.com/blog/?storyId=29962</guid>
<pubDate>Thu, 08 Oct 2009 15:58:00 PDT</pubDate> 
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<title>USTA and Newark Mayor Cory Booker Open Renovated Jesse Allen Park Featuring Permanent QuickStart Courts</title>
<description>&lt;p&gt;
Newark, NJ -- Sept. 2009 --&amp;nbsp;&amp;nbsp;The USTA and Newark Mayor Corey Booker recently announced&amp;nbsp;the reopening of a renovated Jesse Allen Park. The renovated park features tennis courts of three sizes, including full-size courts (78'), and permanent 36' and 60' &lt;a href=&quot;http://www.usta.com/quickstart&quot;&gt;QuickStart&lt;/a&gt; courts. Jesse Allen Park becomes the first public park in the country to house permanent tennis courts of all three sizes and the first park in New Jersey to...&lt;/p&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=29581</link>
<guid>http://thebigserve.usta.com/blog/?storyId=29581</guid>
<pubDate>Mon, 21 Sep 2009 11:09:00 PDT</pubDate> 
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<title>Parks Director Receives USTA President's Award</title>
<description>&lt;p&gt;
Springfield, MO -- Sept. 2009 --&amp;nbsp; Jodie Adams, director of the Springfield-Greene County Park Board, was presented with the 2009 USTA President's Award in New York earlier this month during the U.S. Open.&amp;nbsp; The annual award recognizes individuals who have given unusual and extraordinary service to the sport of tennis in the pubic interest.&amp;nbsp; Click &lt;a href=&quot;http://sbj.net/main.asp?SectionID=18&amp;amp;SubSectionID=23&amp;amp;ArticleID=85397&quot;&gt;here&lt;/a&gt; to read&amp;nbsp;the &lt;em&gt;S...&lt;/em&gt;
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<link>http://thebigserve.usta.com/blog/?storyId=29580</link>
<guid>http://thebigserve.usta.com/blog/?storyId=29580</guid>
<pubDate>Mon, 21 Sep 2009 09:45:00 PDT</pubDate> 
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<title>USTA Participates in Development and Implementation of a National Physical Activity Plan</title>
<description>&lt;p&gt;
The USTA as an organization is committed to growing the sport of tennis, and as such, encourages Americans to pursue a healthy lifestyle of physical activity.&lt;span&gt;&amp;nbsp; &lt;/span&gt;According to the &lt;a href=&quot;http://www.ncppa.org/&quot; title=&quot;NCPPA&quot;&gt;&lt;span&gt;National Coalition for Promoting Physical Activity (NCPPA)&lt;/span&gt;&lt;/a&gt;, senior authorities on public health&amp;nbsp;ranging from&amp;nbsp;the U.S. Surgeon General and the World Health Organization to the Centers for Disease Control and Prevention&amp;nbsp;have&amp;nbsp;called upon the U.S. to adopt a national physical activity plan. ...
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<link>http://thebigserve.usta.com/blog/?storyId=28291</link>
<guid>http://thebigserve.usta.com/blog/?storyId=28291</guid>
<pubDate>Fri, 10 Jul 2009 14:58:00 PDT</pubDate> 
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<title>D.C. Tennis Program to Put More Children on the Courts</title>
<description>&lt;p&gt;
July 9, 2009 - Washington, D.C. Mayor Adrian M. Fenty is expected to announce today a citywide initiative to bring about a tenfold increase in the number of children enrolled in tennis programs.&amp;nbsp;&amp;nbsp;Through a partnership of the District's Department of Parks and Recreation and a number of nonprofit groups, including the &lt;strong&gt;United States Tennis Association&lt;/strong&gt;, the city is kicking off the QuickStart Tennis program, which was developed to help children learn the game.&amp;nbsp; ... 
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<link>http://thebigserve.usta.com/blog/?storyId=28333</link>
<guid>http://thebigserve.usta.com/blog/?storyId=28333</guid>
<pubDate>Thu, 09 Jul 2009 15:22:00 PDT</pubDate> 
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<title>American Adults Getting Heavier</title>
<description>&lt;p&gt;
July 1, 2009 - Chicago (Reuters) - Obesity rates continued to climb in the past year with 23 U.S. states reporting adults in their states are fatter now than they were a year ago, two advocacy groups said on Wednesday. &lt;span&gt;&amp;nbsp;&lt;/span&gt;Obesity rates did not decrease in a single state last year, and the groups warned that the U.S. obesity epidemic must be addressed as lawmakers reform the nation's health system. &lt;span&gt;&amp;nbsp;&lt;/span&gt;...&lt;/p&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=28292</link>
<guid>http://thebigserve.usta.com/blog/?storyId=28292</guid>
<pubDate>Wed, 01 Jul 2009 15:42:00 PDT</pubDate> 
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<title>Washington, DC After-School Programs Become Emergency Food Providers</title>
<description>&lt;p&gt;
May 30, 2009 - The budding tennis players at an after-school program in Southeast Washington used to be picky eaters, discarding their fruit or complaining if their sandwiches had strawberry jelly instead of grape ...&amp;nbsp;&amp;nbsp;&lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/story/2009/05/29/ST2009052903696.html&quot; title=&quot;WP article&quot;&gt;Click here for the &lt;em&gt;Washington Post&lt;/em&gt; article.&lt;/a&gt;&amp;nbsp; 
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<link>http://thebigserve.usta.com/blog/?storyId=27729</link>
<guid>http://thebigserve.usta.com/blog/?storyId=27729</guid>
<pubDate>Mon, 01 Jun 2009 16:20:00 PDT</pubDate> 
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<title>American Recovery & Reinvestment Act (Stimulus Package) Funding Sources</title>
<description>&lt;p&gt;
While contacting your local representatives is the first step in determining ARRA funding opportunities for your area, the following websites are also&amp;nbsp;good sources: 
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&lt;ul style=&quot;margin-top: 0in&quot;&gt;
	&lt;li style=&quot;tab-stops: list .5in&quot;&gt;&lt;strong&gt;&lt;span&gt;American Recovery &amp;amp; Reinvestment Act&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;, &lt;a href=&quot;http://www.recovery.gov/&quot;&gt;http://www.recovery.gov/&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;tab-stops: list .5in&quot;&gt;&lt;strong&gt;&lt;span&gt;Afterschool...&lt;/span&gt;
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&lt;/ul&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=27507</link>
<guid>http://thebigserve.usta.com/blog/?storyId=27507</guid>
<pubDate>Mon, 25 May 2009 12:58:00 PDT</pubDate> 
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<title>Make an Impact with The Big Serve - Volunteer Today</title>
<description>&lt;p&gt;
Share your passion for this lifelong sport by&amp;nbsp;helping to grow the game in your&amp;nbsp;own community.&amp;nbsp; &lt;a href=&quot;http://thebigserve.usta.com/volunteertoday/&quot; title=&quot;Volunteer Today&quot;&gt;Click here&lt;/a&gt; to find a volunteer opportunity in your community or to start your own project.&amp;nbsp;&amp;nbsp;Some of these projects will&amp;nbsp;introduce kids to the benefits of tennis ...&amp;nbsp;others involve assisting Special Olympians or cleaning up facilities so that everyone can enjoy this lifetime sport.&amp;nbsp; The possibilities are endless.&amp;nbsp; One day of service can have a huge impact on someone's life, including your own, so&amp;nbsp;&lt;a href=&quot;http://thebigserve.usta.com/volunteertoday/&quot; title=&quot;Volunteer Today&quot;&gt;volunteer today&lt;/a&gt;!&amp;nbsp;&amp;nbsp;
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<link>http://thebigserve.usta.com/blog/?storyId=27154</link>
<guid>http://thebigserve.usta.com/blog/?storyId=27154</guid>
<pubDate>Sat, 16 May 2009 15:37:00 PDT</pubDate> 
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<title>Rapid City's New Park View Tennis Complex Receives $25,000 USTA Grant</title>
<description>&lt;p&gt;
May 15, 2009 -&amp;nbsp; A $25,000 grant from the United States Tennis Association will help the community and school district to prepare for the 2010 South Dakota State High School tennis tournament.&amp;nbsp; &lt;a href=&quot;http://www.rapidcityjournal.com/articles/2009/05/15/news/local/doc4a0d9c46ef923068120356.txt&quot; title=&quot;Rapid City Journal&quot;&gt;Click here&lt;/a&gt; to read the &lt;em&gt;Rapid City Journal&lt;/em&gt; article.
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<link>http://thebigserve.usta.com/blog/?storyId=27432</link>
<guid>http://thebigserve.usta.com/blog/?storyId=27432</guid>
<pubDate>Fri, 15 May 2009 14:13:00 PDT</pubDate> 
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<title>Tennis Gains Priority over Baseball for Improvements in Columbus, NE</title>
<description>The&amp;nbsp;Columbus Board of Parks Commissioners prioritized a $30,000 request from the Columbus Tennis Association over the request by the Columbus Youth Baseball League for $20,000 to be used for improvements to the Centennial Park batting cage.&amp;nbsp; &lt;a href=&quot;http://www.columbustelegram.com/articles/2009/04/22/news/local/doc49ef2b372f2a2823923791.txt&quot; title=&quot;Columbus, NE article&quot;&gt;Click here &lt;/a&gt;for the &lt;em&gt;Columbus Telegram&lt;/em&gt; article.</description> 
<link>http://thebigserve.usta.com/blog/?storyId=27268</link>
<guid>http://thebigserve.usta.com/blog/?storyId=27268</guid>
<pubDate>Mon, 11 May 2009 14:04:00 PDT</pubDate> 
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<title>Spina Bifida Patients Learn How to Play Tennis</title>
<description>&lt;p&gt;
&lt;span style=&quot;font-family: Tahoma&quot;&gt;LA MIRADA, CA&amp;nbsp;- You can be in a wheel chair and play tennis. That was the lesson for 16 patients of Children's Hospital of Orange County in a tennis clinic held Sunday at Biola University ...&amp;nbsp; &lt;a href=&quot;http://www.itatennis.com/AboutITA/News/Spinabifidapatientslearnhowtoplaytennis.htm&quot; title=&quot;Spina Bifida&quot;&gt;Click here &lt;/a&gt;for the article.&lt;/span&gt;
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<link>http://thebigserve.usta.com/blog/?storyId=27269</link>
<guid>http://thebigserve.usta.com/blog/?storyId=27269</guid>
<pubDate>Sun, 10 May 2009 14:52:00 PDT</pubDate> 
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<title>USTA Sponsors Afterschool for All Challenge in Washington, DC</title>
<description>&lt;p&gt;
&lt;span&gt;U.S. Secretary of Education Arne Duncan, Chicago's First Lady Maggie Daley and Judge Glenda Hatchett joined parents, children, educators and policy makers from around the country on April 27 and 28 to discuss ways to ensure that all children and families have access to quality after-school programs. &lt;span&gt;&amp;nbsp;&lt;/span&gt;Organized by the Afterschool Alliance, the 2009 Afterschool for All Challenge gave people the chance to tell law makers about their support for the...&lt;/span&gt; 
&lt;/p&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=27049</link>
<guid>http://thebigserve.usta.com/blog/?storyId=27049</guid>
<pubDate>Thu, 30 Apr 2009 11:29:00 PDT</pubDate> 
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<title>Free Minneapolis Youth Tennis Program Featured in Local News</title>
<description>&lt;p&gt;
ABC's Eyewitness News (KSTP-TV) recently aired a segment on how young students from Minneapolis are being taught tennis for free at the &lt;span&gt;Fred&lt;/span&gt;&lt;span&gt; Wells Tennis &amp;amp; Education Center&lt;/span&gt;, giving them a life lesson both on and off the court.&lt;span&gt;&amp;nbsp; &lt;/span&gt;&lt;a href=&quot;http://kstp.com/article/stories/s858581.shtml?cat=1&quot; title=&quot;Fred Wells&quot;&gt;Click here &lt;/a&gt;to see the video and to learn more about the Center's educational programs.
&lt;/p&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=26186</link>
<guid>http://thebigserve.usta.com/blog/?storyId=26186</guid>
<pubDate>Fri, 10 Apr 2009 13:12:05 PDT</pubDate> 
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<title>University of Hawaii Hilo Vulcans Men's Tennis Gets Reprieve</title>
<description>&lt;p style=&quot;background: white; border: medium none; padding: 0in&quot;&gt;
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&lt;span style=&quot;color: black&quot;&gt;The &lt;a href=&quot;http://vulcans.uhh.hawaii.edu/story.php?id=1960&quot; title=&quot;Vulcans tennis&quot;&gt;&lt;span style=&quot;color: black; text-decoration: none; text-underline: none&quot;&gt;University of Hawai&lt;/span&gt;&lt;span style=&quot;color: black; text-decoration: none; text-underline: none&quot;&gt;i at Hilo&lt;/span&gt;&lt;/a&gt; is ...&lt;/span&gt;
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<link>http://thebigserve.usta.com/blog/?storyId=26113</link>
<guid>http://thebigserve.usta.com/blog/?storyId=26113</guid>
<pubDate>Mon, 06 Apr 2009 11:00:00 PDT</pubDate> 
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<title>Tennis is Fastest Growing Sport in America</title>
<description>&lt;p&gt;
&lt;a href=&quot;http://thebigserve.usta.com/resources/GrowthofTennis2000-2008PDF.pdf&quot; title=&quot;SGMA Growth of Tennis Chart&quot;&gt;According to data released by the Sporting Goods Manufacturers Association (SGMA),&lt;/a&gt; tennis is the fastest growing sport in America among traditional sports with an increase in participation of 43% from 2000 to 2008. According to the SGMA, tennis was one of only four sports to experience any increase during the study period and outpaced its nearest rival by 32%. Tennis is well ahead of other traditional sports like baseball, golf, gymnastics and football, all of which suffered a... 
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<link>http://thebigserve.usta.com/blog/?storyId=25783</link>
<guid>http://thebigserve.usta.com/blog/?storyId=25783</guid>
<pubDate>Tue, 24 Mar 2009 12:53:00 PDT</pubDate> 
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<title>Need Assistance with the Maintenance or Construction of Tennis Courts?</title>
<description>&lt;p&gt;
Please read&amp;nbsp;&lt;a href=&quot;http://thebigserve.usta.com/resources/AGuideto09PubFacAssisProgramNatl.pdf&quot; title=&quot;A Guide to Public Facility Assistance Program&quot;&gt;A Guide to Public Facility Assistance Program&lt;/a&gt; &lt;em&gt;before&lt;/em&gt; completing the Facility Assistance Inquiry Form.&amp;nbsp; It provides helpful hints, important dates and available resources. 
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<link>http://thebigserve.usta.com/blog/?storyId=25334</link>
<guid>http://thebigserve.usta.com/blog/?storyId=25334</guid>
<pubDate>Fri, 20 Feb 2009 09:40:00 PST</pubDate> 
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<title>Becoming an Advocate for Tennis</title>
<description>&lt;p&gt;
Taking up the cause for tennis is not a small commitment. Having tennis courts constructed in your local public park, for instance, can involve wading through levels of bureaucracy and take years from start-up to completion. The rewards, however, are immense. If you believe in tennis and all the benefits it brings to your community, then your efforts will be richly rewarded. This site can help you take the first steps toward putting together a comprehensive campaign.
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<link>http://thebigserve.usta.com/blog/?storyId=8738</link>
<guid>http://thebigserve.usta.com/blog/?storyId=8738</guid>
<pubDate>Thu, 06 Dec 2007 15:40:29 PST</pubDate> 
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<title>Advocacy 101: How to Conceive Your Project</title>
<description>&lt;p&gt;We realize that if you have never launched or work on a advoacy campaign before, getting started can be daunting. To ease your transition into advocacy, this post outlines a step-by-step process that you can use to see your project through from conception to completion, with helpful hints and tips to follow along the way. We welcome your feedback and suggestions via the comment section of this post.&lt;/p&gt;</description> 
<link>http://thebigserve.usta.com/blog/?storyId=6874</link>
<guid>http://thebigserve.usta.com/blog/?storyId=6874</guid>
<pubDate>Tue, 16 Oct 2007 03:39:00 PDT</pubDate> 
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