The Big Serve
Take Heart. Take Part. Take Action.

Step 8: Executing Your Advocacy Plan

Now that you've delivered your plan and hopefully had it accepted; you need to keep working to make sure your vision comes to fruition. Here are a few tips to see your project through to the end:
  • Set intermediate benchmarks for success
  • Focus on achieving a series of short-term wins on the way to a long-term victory.
  • Remain focused and vigilant, and upbeat and positive.
  • Make priorities clear to all.
  • Be prepared to answer questions about opposing views in a positive fashion.
  • Be polite at all times.
  • Stay in consistent communication with:
      a) all coalition partners and volunteers
      b) local decision-makers
      c) the media

Tip: Don't underestimate the power of the media to aid your project. Having a story on the local news or in the local newspaper about your project will help keep pressure on the decision-makers to make sure your project is completed. Blogs and websites can also be effective ways of keeping the public notified of the project's progress.

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