Step 5: Build a Strong, Broad-Based Coalition
A coalition is a group of organizations or individuals who work together for a common purpose. By joining with others who have similar priorities, you create a sense that tennis has wide community support. Also, building a coalition increases your appeal and can create networking and partnership opportunities between you, your organization and your partner organization. Other benefits of a coalition are:- Coalitions can provide cost effectiveness; you now can share duties and resources.
- Coalitions have greater potential to attract media attention.
- Coalitions offer greater access to expertise by calling on a range of organizations and individuals.
Remember also to seek participation from all sectors of your community. The coalition is an opportunity to build bridges and form new alliances. Potential allies and supporters for a coalition include:
- Local tennis groups, such as CTAs and NJTLs, Tennis Service Reps and wheelchair tennis players
- Educational organizations such as local public schools and colleges, as well as tennis coaches, teachers, school boards and parent-teacher organizations
- Local park authorities, such as park boards, parks and recreational departments or the park commission
- Local business leaders, politicians and influential community leaders
- Healthcare agencies
- Law Enforcement groups
- Youth serving non-profits (e.g., Boys & Girls Clubs, YMCA/YWCA)
- Media organizations
Tip: Having people who support you and your mission will make the process of securing your project that much easier-and that much more fun. Remember, it is always more rewarding to share your success with others.
Step 6: Seek out external allies >>